For some, what you buy reflects who you are. The notion that customers use products to feel good about themselves is a fundamental tenet of marketing (Stuppy et al., 2019, p. 956). However, alongside the motive to self-enhance, customers also hope to confirm their views...
No one likes being ignored, but it can be especially hurtful to children when parents are stuck on their phones. Parental phubbing is considered the extent that parents make use of or are distracted by their cell phone when they engage with their children (Wang...
Self-esteem is a key part of healthy development. Self-esteem is often defined as the entire aggregated opinion of oneself at a given moment in time. Although the early years of life are perceived as especially important for the growth of healthy self-esteem, it evolves slowly...
Self-esteem plays a key role in cooperation through sensitivity to unfairness. Cooperation is essential for today’s society. Individuals cooperate when they pay personal costs to help collective interests. However, it is not obvious that individuals will cooperate in all circumstances, because collective interests do not...